The question is, how do you cut through the noise in a busy marketplace? Case study videos are one surefire method. Rich content pieces that don't just talk about what you do but real stories about the difference your business makes. At Guglielmelli Videography, we enable companies to tell such stories through our custom Case Study Video Packages.
Why Case Study Videos Matter
So, why invest in case study videos? First, they do a great job of building trust. Rather than telling prospects how good your services are, you show them. A well-crafted case study video shows off the successes that prove you can do what you say you can.
These videos are also quite engaging. It is in the way the visuals and stories put up that the attention of people is held together to stick with what you have to say, and this helps your audience connect better with what you say. They can also explain complicated ideas in an easier way for your audience to understand what you do. This works great on your website, in social media, and even in email campaigns.
Our Filming Day: How It Works
When you work with us, we follow a structured process in an effort to capture every part of your story. Here's a look at how a typical filming day unfolds:
Morning: The Interview
We begin the day by interviewing your key stakeholders. This is where the heart of your case study video would be: this could be a client telling his story or a team member discussing the nuts and bolts of the project. The goal here is to capture insights and testimonials that speak highly of the work your company does.
With your package, our director can either lead the interview or, if you so wish, have a person from your team lead the conversation. This gives you flexibility in and control over messaging. For a simple approach, we usually film the interview with one camera; where you opt to use two cameras, we can get different angles. This adds a nice dynamic feel to the final video and makes editing smoother.
Afternoon: Filming Cutaways
Once the interview is wrapped up, we get down to the really fun part-cutaway filming. Additional footage to help tell the story visually could include shots of your office, your team in action, or even your products in real-life use.
This is important because the cutaway shots break up the interview footage to keep the video visually interesting and engaging for viewers. Instead of a straight interview, your audience gets a rich mix of visuals that support the narrative.
Flexible Options to Suit Your Needs
We know every business is different, so we have crafted our case study video packages to be flexible.
If you're after something a bit more straightforward, our Solo Filmmaker Package is great. With just one camera operator, this solution is pretty efficient and effective. We can provide an autocue if your interviewees would feel more comfortable following a script.
On the other hand, our Full Crew Package is a full package of a production team that will include several cameras and sound and light specialists. This gives your video that polished look and allows us to capture every detail with beauty and with such presence to make the video a standout piece of content.
Getting the Most from Your Video
Once we have created your case study video, there is an endless number of ways you can use it:
Website: Put it front and centre on your homepage or have a dedicated case studies page that speaks to success.
Social Media: Use the snippets and teasers in posts on LinkedIn, Instagram, or whatever your favourite platform might be, with catchy titles.
Email: Embed this video into your email marketing strategy to boost engagement.
Sales Pitches: Display the video during presentations for prospective clients to really show them what you're made of. Ready to Tell Your Story?
At Guglielmelli Videography, it gives us great pleasure to know we can help businesses use case study videos to showcase their successes. Our flexible packages are designed to meet your needs, whether you're after a simple shoot or a high-end production.
If you're ready to get started, don't hesitate to reach out! Let's work together to create a compelling case study video showcasing what makes your company great.
