FABIO
GUGLIELMELLI
PROMOTIONAL VIDEOS
A good promotional video grabs attention in the first few seconds and makes people want to know more. I produce short, focused films designed to promote your product, service, or brand across social media, your website, and at events. Clear message, strong visually, built to perform.
These are short, punchy videos made specifically for platforms like LinkedIn, Instagram, and YouTube. I shoot and edit them to work within the constraints of each platform: vertical or square formats, subtitles for silent scrolling, and a hook in the first three seconds. Whether you're driving sign ups, promoting a launch, or building brand awareness, these are designed to stop the scroll and deliver a clear call to action.
If you've got a product that needs explaining, a video does it faster and more clearly than any written description. I film product videos that show what it looks like, how it works, and why it matters, giving potential customers the confidence to take the next step. These are especially useful for tech products, physical goods, and anything where seeing it in action makes a difference.
For architects, designers, construction companies, and manufacturers, a project video communicates your vision in a way that drawings and renders can't fully capture. I produce videos that walk clients, investors, and stakeholders through a project using a mix of filmed footage, walkthroughs, and presentation material. These work well for pitches, planning applications, and investor updates.
A profile video introduces a person, a practice, or a brand in a way that feels personal and real. These take a documentary approach, showing the process, the environment, and the thinking behind the work. I use them a lot with makers, designers, architects, and founders who want their audience to understand not just what they do but why they do it. They build the kind of connection that a standard "about us" page never quite manages.
FAQ
1. How much does a promotional video cost?
A straightforward promotional video with half a day of filming and professional editing starts at around £1,500. The final cost depends on factors such as the number of locations, whether you need actors or voiceover, script writing and how many deliverables you require. I’ll always give you a clear breakdown before we start.
2. How long should a promotional video be?
It depends on where it's going. Social media ads tend to be 15 to 60 seconds. Product videos and profiles usually run between one and three minutes. I'll advise on the right length based on the platform and the goal.
3. Can you produce multiple videos from one shoot?
Yes, and this is often the most cost effective approach. I plan the shoot to capture enough material for a main edit plus several shorter cutdowns or variations, so you get more content from a single day of filming.
4. Do I need to write a script?
If the video needs one, yes. For interview led pieces, I write the questions and guide the conversation. For scripted content, I draft the copy and we refine it together before the shoot.