FABIO
GUGLIELMELLI
CASE STUDY VIDEOS
Your customers' stories are your best sales tool. A good case study video walks a prospect through the problem, the solution, and the results in a way that no PDF or slide deck ever could. I produce case study videos that feel genuine, look professional, and give your audience the confidence to get in touch.
These follow a clear narrative arc: what was the challenge, what did you do about it, and what happened next. I interview the people involved, film the environment they work in, and edit it into a story that makes the value of your product or service obvious without ever feeling like an advert. This is the format I use most with B2B clients, particularly in tech and professional services, because it lets the viewer see themselves in the story.
Where problem/solution videos focus on the journey, success stories focus on the outcome. These are built around a client who's achieved something remarkable with your help, and they work best when you want to inspire rather than explain. I shoot these with a slightly more cinematic feel, letting the results speak for themselves through the words of the people who lived them.
CLIENT TESTIMONIAL CASE STUDY VIDEOS
Sometimes you don't need a full narrative. You just need a happy client saying, clearly and credibly, that working with you was a great decision. I've filmed over 1,000 talking head interviews throughout my career, so I know how to make people comfortable on camera and draw out the responses that actually matter. No scripts, no awkward teleprompter reads. Just real feedback that builds trust.
BEFORE-AND-AFTER CASE STUDY VIDEOS
These are the most visual format. Side by side comparisons of how things looked before your product or service and how they look now. They work particularly well for anything with a physical or measurable transformation: workspace redesigns, platform interfaces, operational workflows. The contrast does the selling for you.
FAQ
1. How much does a case study video cost?
A typical case study video with a single interview and supporting footage starts from around £1,500 for the shoot day plus editing. If you need multiple interviews, additional locations, or motion graphics, the cost goes up accordingly. I’ll always give you a clear quote upfront.
2. How long does a case study video take to produce?
Most projects involve one day of filming and around one to two weeks of post production. I handle the full process from planning the interview questions through to final delivery, so there's very little you need to manage on your end.
3. What if my client is nervous about being on camera?
This is probably the question I get asked most. After 1,000+ interviews, I've got a reliable process for putting people at ease. We have a conversation, not an interrogation, and most people forget the camera is there within a few minutes.
4. Do you help with planning what to say?
Absolutely. I write the interview questions, brief the participants in advance, and guide the conversation on the day. You don't need to provide a script. The best case study videos come from real, unscripted responses.