In corporate video production, being able to capture engaging interviews and quality b-roll footage in one day can really amp up your output and efficiency. If you plan it right and shoot smart, you can capture enough content to develop multiple original video edits that ensure your investment delivers to its full potential value. Here's how to make the most of your filming day.
1. Identify Key Interviewees
Identify which key persons in your client's company you want to feature in your videos, whether it be executives, team leaders, or satisfied clients. Line up these subjects to be interviewed on the same day for efficiency in filming. Focus on the ones whose messages will be more relevant to the various edit types you will have for the videos.
2. Plan an Interview Structure Based on Goals
Prepare the interview question list to align with the goals of each intended video. Remember those different narratives you want to tell and frame your questions in a fashion that will speak to them. Go for open-ended questions so that natural, insightful responses could be facile. This approach not only makes the interviews more interesting but also gives versatile content, which can easily be sliced and diced for multiple edits.
3. Schedule Interviews Strategically
Build a shooting schedule to allow for back-to-back interviews to maximize filming time. Make sure to leave some time to set up but also fit in some time to chat with each pre-interview so they can get comfortable. Consider the time it takes to readjust lighting and sound between interviews if you shoot in different locations.
4. Capture Quality B-Roll Alongside Interviews
B-roll will enhance your video and give it background. When capturing interviews, simultaneously record the relevant b-roll. If an interviewee is talking about their job, for example, record his or her coworkers working, the work environment, or product demos at the same time. This takes a lot of time off the clock and will assist you in piecing together a story when compiling all that footage into your edit.
5. Use Creative Shooting Techniques
When recording an interview, use as many different filming techniques as possible in order to create a really visually appealing final product. This includes as many different camera angles, close-ups, and depth of field shooting to create dynamic shots, all the while capturing good b-roll from different perspectives and lengths so that one could theoretically piece together the most optimized edit for what would work best in the project in post.
6. Promote Authentic Moments
Make sure your interviewees are relaxed and able to have a conversation that feels natural. Ask them to recount anecdotes or stories that may be related to anything inside the mission and values of your company. Those candid moments will be worth their weight in gold at editing time and give the audience relatable content that will make them want to keep watching.
7. Be Flexible and Adjust
The days for filming can be somewhat unpredictable. Be flexible, and be open to change your schedule or shooting plan if necessary. If you get a great interview beyond what you expected, then consider extending the interview so that you can capture a lot of content. If a particular b-roll opportunity presents itself, then shoot it, I suppose.
8. Post-Production: Plan for Multiple Edits
Once the shooting is all done, you should have an idea of how you would want to approach post-production. Also, think about how interviews and b-roll can be put together to make many different videos on different themes or topics. You might want to create a holistic company overview, highlight individual spotlights, or show specific project highlights. In this way, strategic footage organization will enable you to produce several original edits from the same content in a much simpler way.
This essentially translates to getting your interviews and b-roll right on just one day of filming. Thus, you get maximum value for money spent in corporate video production. At Guglielmelli Videography, we help you tell your story while maximizing the budget for filming your corporate videos.
Ready to bring your corporate videos to life? Contact us today for a consultation on how we can help you achieve your video production goals!