Corporate video creation is one of the most dynamic genres that get influenced by tectonic shifts in technology and viewer behavior. Keeping abreast of the trends will help businesses cut through clutter. Following are top 10 corporate video trends that will shape 2024.
1. Short-form Videos
As the attention of people becomes shorter, short-form content is taking over. TikTok, Instagram Reels, and YouTube Shorts are, in fact, serving fast and engaging videos. It is for this reason that brands need to create short content which would strike a chord in a very little time.
Takeaway: Use short, snappy videos for instant attention.
2. Live Streaming
Livestreaming speaks to real-life engagement and authenticity. It finds application on many levels, such as launching products or answering questions regarding those. It is natural that the unscripted nature of live video tends to resonate with audiences.
Takeaway: Live streams are effective for engaging audiences in real time.
3. User-Generated Content
This is because user-generated content is on the rise; after all, it is more advisable for consumers to take the word of their peers over corporate messaging. UGC tends to build brand credibility by actually letting customers become part of something together.
Takeaway: Through UGC, nurture authenticity and community building.
4. Interactive Videos
It would mean giving the viewer an option of choice in viewing a video. An interactive video wholly engages the viewer by giving them an option to choose the way they would like to see the video. This format offers higher engagement and could prove quite helpful in product demos or training videos.
Takeaway: Encourage engagement through features included.
5. AI in Video Production
AI is changing production by offering automated editing and data-driven insights on how users are experiencing your content. AI also allows brands to screen their optimizations based on how viewers react to them.
Takeaway: Leverage AI-powered video editing tools to elevate video creation and make the process more personalized.
6. Vertical Video
With growing mobile use, the format of choice is now vertical video. Optimizing a video for mobile makes it easily watchable on smartphones.
Takeaway: Go vertical video for a mobile-first audience.
7. Sustainability Messaging
People want to understand how consumers are interested in sustainability and ways in which brands are trying to implement more eco-friendly messaging. Touting green initiatives resonates well with the conscious audience.
Takeaway: Highlight sustainability to resonate with today's consumer values.
8. Cinematic Corporate Videos
Because of the storytelling happening, corporate videos have increasingly become more cinematic in nature. High production value allows storytelling to successfully create very real emotional connections with viewers.
Takeaway: Go big with cinematic techniques that surely will help raise the ante for your videos.
9. Personalized Video Content
People want to see content that is personalized. Brands keep personalization running in videos through data, hence appealing to individual tastes, serving them better.
Takeaway: Personalize videos to speak directly with audiences.
10. Hybrid Events
Hybrid events mean in-person and virtual experiences, and video is central to the experience. Whether it's live streaming the keynotes or providing on-demand access, video makes hybrid events seamless.
Takeaway: Create content that improves the in-person and virtual experience.
Conclusion
These are the trends in videos that every business has to keep up with if they want to be on top of the game in 2024. To keep up to date with fresh formats and technologies helps brands create engaging and striking videos that will make a dent in the minds of audiences. Get in touch to see how we can help.
