INSIGHTS & INSPIRATION –
THE GUGLIELMELLI VIDEOGRAPHY BLOG

Discover how to maximise your corporate video production by capturing engaging interviews and versatile b-roll footage in a single filming d

Event videos are supposed to reflect the feel and excitement of live events; thus, event videos should be part of the marketing strategy for any brand. However, effective event video production is not just about recording the event. The recording requires careful planning, skillful execution, and thoughtful post-production. Following are the five key components that go into making event videos effective. 1. Clearly Articulated Objectives Before you even start filming, you wi

Corporate video creation is one of the most dynamic genres that get influenced by tectonic shifts in technology and viewer behavior. Keeping abreast of the trends will help businesses cut through clutter. Following are top 10 corporate video trends that will shape 2024. 1. Short-form Videos As the attention of people becomes shorter, short-form content is taking over. TikTok, Instagram Reels, and YouTube Shorts are, in fact, serving fast and engaging videos. It is for this r